Annually Brussels’s downtown become the scene of a fashion and design walk through Brussels, this year it was between the 12th and the 15th on November and it went viral! Let’s go MAD.
For four days Brussels downtown galleries shops, boutiques showcased their various collections and made us feel fashionably mad with the way we experienced ourselves!
Let’s start with its HQ: MAD is a not unknown hotspot for fashion and design in Brussels! It’s a space for various international exhibitions, gatherings, masterclasses, lectures and more! It’s also a fashion and design incubator and accelerator with in a second atelier building! In the first one it was an exhibition on (upcycled and recycled) textiles from Brussels’s school graduates!
KAT en MUIS with the wax pieces show © photo Yelena van Kharitonova
Along the Rue Antoine Dansaert, Rue Leon Lepage, Rue Des Chargereux many shops had prepared special programs, ballades and stories to speak about theirs best practices!
VETUE had the best possible combination with DJ’s and Fashion and we had danced like there was no tomorrow! And tomorrow was the continuation of the fun, the second day with many visitors and buyers alike! Which is important for individual boutiques!
SIMONE is a new baby on the block, a black and white space, which runs by two ladies! It looks to the former and the first Martin Margiela boutique and copypastes the spirit! If you miss MM, visit SIMONE nowadays and satisfy and pacify your remembrance mood as well to visit ex-MM’s space for art books!
Here is Amigo Hotel with ceramic vases © photo Yelena van Kharitonova
Many other participants of the parcours took it seriously and invited guest designers to showcase soacial collections in their shops! One of them is KAT en MUIS C The girls, which invited a designer, who is working with wax table accessories and the cutlery! It was enjoyable to see it during the very vernissage and I had a moment of enlightenment then!
Hotel Amigo showcased vases from ceramics and it was lovely addition to the idea of the Parcours to see hotels participate and pay attention to creative events around! It’s relevant for The Dominicanen hotel too!
WOMANEKEN, by Elisabeth Woronoff © photo Damien Cassiers @ W44 Creative Lab
My absolute favorite in terms of action and performances was the costume performance at W44 Creative Lab with Elisabeth Woronoff, who named her performance WOMANEKEN, where we, the guests-participants could make a photo with her doll, dressed up in IKEA bags! It was a poem, which she created at the end of the day and we all were a part of the final performance!
It was a success story, the MAD parcours and give us another chance to explore more about Brussels creatives by coming closer, opening curtains and discovering secrets! The future is on the side of these creatives!
Annual European Heritage Award Ceremony in Brussels
